Drug advertising directed to pharmacists in Brazil: information or sales promotion?
نویسندگان
چکیده
منابع مشابه
Direct-to-consumer advertising--education or emotion promotion?
acetaminophen and tramadol ............... 22 ADIPOKINETIX ................ 21 ADRENALIN .................... 21 ALPHADRINE .................. 21 amitriptyline ..................... 22 ANAFRANIL..................... 22 cefdinir ............................ 24 cefditoren ......................... 23 cefpodoxime .................... 24 CEFTIN ............................ 24 cefuroxime ..............
متن کاملContributions of pharmacists through the promotion of proper drug use.
The contents of pharmacist interventions, which were carried out by the ward pharmacists in their routine pharmacy service activities, were sorted and analyzed to evaluate the contributions of pharmacists. In the ward where pharmacists were stationed, there were a total of 196 cases of pharmacist intervention. The prescription was changed in 170 cases, giving a rate of prescription change of 86...
متن کاملSales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
متن کاملWho are the opinion leaders? The physicians, pharmacists, patients, and direct-to-consumer prescription drug advertising.
A popular perception holds that physicians prescribe requested drugs to patients influenced by mass mediated direct-to-consumer prescription drug advertising. The phenomenon poses a serious challenge to the two-step flow model, which emphasizes the influence of opinion leaders on their followers and their legitimating power over the informing power of the mass media. This study investigates a 2...
متن کامل[Psychoactive drug advertising: analysis of scientific information].
OBJECTIVE According to the World Health Organization, medicinal drug promotion should be reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation. The objective of the present study was to review psychoactive drug advertisements to physicians as for information consistency with the related references and accessibility of the cited references. METHODS Data ...
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ژورنال
عنوان ژورنال: Brazilian Journal of Pharmaceutical Sciences
سال: 2011
ISSN: 1984-8250
DOI: 10.1590/s1984-82502011000400004